Academy
In addition to valuing its valuable historical and artistic content, one of the main objectives of the Museum is to promote insurance knowledge. Its Academy connects with universities, schools, and institutions interested in educational initiatives, making its heritage available for research, creating multimedia, emotional, and experiential pathways, proposing educational programs, and offering stimulating and innovative visit experiences.
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COURSE 1
HAIL PROTECTOR'S HISTORY
In the first half of the 19th century, scientists and others engaged in a clumsy and heated debate, which they believed was rooted in scientific experimentation, on how to prevent the much-feared hail from causing serious damage to agriculture. If the lightning rod, invented and successfully applied by Benjamin Franklin in 1752, was so effective, why shouldn’t there be a method to "prevent hail" using a similar mechanism? As a result, amusing theories emerged suggesting that certain types of straw ropes could prevent the formation of frozen hailstones, depending on their characteristics and placement on special wooden poles. Naturally, insurance companies followed the discussion with keen interest.
Discover this intriguing story, filled with books, images, and posters.
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COURSE 2
WAR INSURANCE
Insurance has always adapted to the protection needs of people throughout different historical periods. War times, of course, are no exception, generating significant anxiety and concern. It’s fascinating to trace the stages of this journey, which include wartime events such as the French conflicts of the nineteenth century, which called many young people to arms for extended periods, as well as those of the Second World War. You’ll see, for example, how insurers devised coverage to mitigate or replace the call to war, and how they ultimately had to yield to the Nazi regime regarding compensation for the Jews.
Discover this journey through policies, posters, books, insights, and video stories.
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COURSE 3
MERCHANT'S HISTORY
The merchant is the new man of the Middle Ages. From 1300 onward, the economy throughout Europe begins to shift away from agriculture: mercantile activity emerges and develops rapidly.
The medieval merchant not only knows how to read and write; he is a cultured individual. He understands and speaks at least three languages essential for his trade, travels extensively, and adapts to being away from home for long periods. He has studied mathematics and knows how to apply the double-entry bookkeeping system to his accounts. Often, in addition to his trade, he engages in monetary or credit activities and may run a bank. He is a God-fearing man, able to balance a deep trust in Him with a calculated approach to the risks he is unwilling to take recklessly. Thus, he invents insurance because he is willing to earn less in order to live peacefully.
Discover this story through policies, books, insights, and video stories.
COURSE 4
FIRES IN HISTORY AND INSURERS' CREATIVITY
You don't have to go back to 64 AD to realize that after the fire of Rome there were many great fires that destroyed entire cities, both before and after the Great Fire of London in 1666. The causes of these frequent calamities are many. First of all, the extensive use of wood and other easily combustible materials, including tar, in the construction of buildings; then the widespread incautious use of fire for work or, more simply, for cooking or for heating; and finally, the fact that, over time, the center of cities was built with houses leaning against each other, favoring the spread of flames and thus hindering their extinguishing. It is natural to ask: why had insurers, who since the Middle Ages had shown themselves ready to take on the risks of the sea, not shown the same courage in insuring the risks of fire and waited four centuries to do so? The cause is probably to be found in the impossibility of having statistics on the matter - essential for the insurer's profession - but above all in the catastrophic nature that a fire could assume which alone could have affected a large number of insured buildings, if not all of them.
Discover this narrative, between license plates, policies, books, suggestions and stories in video.
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